Doug Horner
General Sales Manager at Mercedes‑Benz of North Olmsted with expertise in used-vehicle appraisal, social media-driven retailing, and acquiring/licensing inventory at competitive prices by leveraging detailed vehicle data.
Best podcasts with Doug Horner
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Feb 14, 2026 • 32min
Profit Or Peril: Why The Final 1% Of Vehicle Condition Makes Or Breaks The Deal | Industry Spotlight
Tyler Astorg, VP of Sales at iPacket who builds digital vehicle transparency tools, and Doug Horner, General Sales Manager at Mercedes‑Benz of North Olmsted with deep appraisal and social retailing experience. They dig into how precision trim and option data changes buy decisions. Shortstops on why the last 1% of condition and documentation can swing profit, and how clear OEM info helps sell the story to buyers.
Jan 14, 2026 • 60min
Horner on Used Strategy, Riley on Loyalty | Daily Dealer Live
Doug Horner, General Sales Manager at Mercedes-Benz of North Olmsted, shares insights on the power of social media in driving car sales and strategies for acquiring used inventory efficiently. He emphasizes a hands-on approach to building a digital marketing team and adapting to competition from big players like Carvana. Jameson Riley, General Manager at Riley Volvo and part of a third-generation family dealership, discusses innovative membership models enhancing customer loyalty and streamlining service processes, backed by technology improvements that have boosted satisfaction and profits.
