Donna Gilbertson
Founder of Junie, a quick-dry hair towel brand that achieved rapid early traction; transitioned from a 20-year finance career and built Junie to $51K in sales within two months.
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May 13, 2026 • 48min
661: Donna’s Corporate Career Ended Overnight — So She Built A $51K Brand In 2 Months
Donna Gilbertson, founder of Junie who left a 20-year finance career to build a quick-dry hair towel brand. She talks product validation with tiny surveys, months of failed fabric samples, a $7,000 first order timed for a February launch, building six months of Instagram content, a viral comment that triggered 347 orders, and how she managed sellouts, preorders and scaling.
