Dirk Derrick
Personal injury attorney and founder of Derrick Law Firm; built in-house mock courtrooms and a large juror database to run focus groups and AI-driven analysis to value cases and negotiate with insurers.
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Mar 3, 2026 • 33min
400. The Focus Group ROI: Turning 6-Figure Cases into 7-Figure Settlements w/ Dirk Derrick
Dirk Derrick, personal injury lawyer who built in-house mock courtrooms and a 19,000-person juror database. He explains running live and virtual focus groups, using AI to turn deliberations into strategy reports, recruiting jurors at scale, and sharing deliberation clips with insurers to force better settlements.
