Didi Gurfinkel
Founder and CEO of Datarails, a company that builds Excel-connected FP&A solutions; known for pivoting from a five-year search for product-market fit to scale Datarails to tens of millions in ARR via an outbound GTM.
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Feb 26, 2026 • 38min
He failed for 5 years. Then hit $20M ARR with 100% outbound. | Didi Gurfinkel, Founder of Datarails
Didi Gurfinkel, founder and CEO of Datarails who pivoted from five years of failed products to scale a finance-focused company. He talks about discovering FP&A for Excel users, proving demand with low-price contracts, closing four customers in a pivotal week, and building a 100% outbound sales engine that drove rapid growth to tens of millions in ARR.
