Diana Simmons
CEO and co-founder of Simply Cabinetry, who scaled a garage startup into a franchise focused on simplifying cabinetry through a lean, community-driven model and franchise playbooks.
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Feb 2, 2026 • 22min
Simplifying Franchising with Simply Cabinetry with Diana Simmons
Diana Simmons, CEO and co-founder of Simply Cabinetry, scaled a garage startup into a lean, community-driven cabinetry franchise. She discusses simplifying offerings for speed and consistency. She explains a playbook with no crews or inventory, rapid onboarding, and local referral strategies. She covers narrowing choices, the first 90-day actions, and focusing on one referral channel.
