Derrick Falcon
Entrepreneur who transitioned from running the Homemade restaurant in Baltimore to founding Cloudy Donuts, a vegan donut shop in Soho focused on a single scalable product and strategic retail positioning.
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Feb 10, 2026 • 6min
From Baltimore to Soho: The Rise of Cloudy Donuts
Derrick Falcon, former Baltimore restaurateur turned founder of Cloudy Donuts, shares his pivot to a single-product vegan donut shop in Soho. He discusses scaling through simplicity, partnering with Zoditu for grassroots sampling, and deliberately choosing Soho to challenge retail norms and expand Black entrepreneurship into prime markets.
