Denis Paskalev
Director of Advertising at Smart Marketer who provides tactical Meta ads advice and campaign-structure recommendations, appearing as the ad-ops expert in the episode.
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Mar 18, 2026 • 16min
Episode 267: Meta Ads Q&A - What's Actually Working in 2026
Denis Paskalev, Director of Advertising and Meta ads expert, guides advertisers on modern Meta strategies. He discusses why there is no single perfect campaign structure. He covers creative testing methods, CBO vs ABO tradeoffs, and why one ad can monopolize spend. He explains vertical vs horizontal scaling and how to increase budgets without breaking campaigns.
Apr 1, 2026 • 22min
Episode 269: Meta Ads Q&A: Creative, Budgets, and What's Actually Working Right Now
Denis Paskalev, Director of Advertising and ad-ops expert, shares tactical Meta ads advice in this lively Q&A. He discusses whether small businesses can still win on Meta. He breaks down creative needs and how one strong asset can work. He explains campaign structure for local services and smarter local targeting and lead magnets to avoid wasted spend.
