Deborah Ferrone
Founder of Ferrone Advisors and longtime legal business development leader, author of Breaking Ground: How Successful Women Lawyers Build Thriving Practices, specializing in relationship-based business development and niche positioning.
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Apr 2, 2026 • 19min
How Experts Turn Relationships Into Growth
Deborah Ferrone, founder of Ferrone Advisors and author focused on helping women lawyers build thriving practices, discusses relationship-based business development and niche positioning. She explores authenticity over aggressive selling. Short practical ideas cover building trust, mentoring for early BD skills, and ways non-networkers can grow visibility and referrals.
