David Zapata
Corporate head of strategy at Grupo Bancolombia (now SEBEST), with leadership experience in banking across Latin America and expertise in aligning corporate purpose with strategy and measurable KPIs.
Best podcasts with David Zapata
Ranked by the Snipd community
Mar 11, 2025 • 35min
#10—Making Purpose a Strategic Advantage
Claudio Ludovisi, strategy and marketing academic and former Disney ABC strategy lead. David Zapata, corporate strategy leader in Latin American banking who built Bancolombia’s purpose. They explore making purpose a real strategic lever. Conversations cover how purpose should drive decisions, create competitive advantage, personalize via AI, and be measured with simple KPIs.
