David Searns

David Searns, Co-CEO of Haley Marketing, shares his 25 years of expertise in helping staffing companies thrive. He reveals how successful firms adapted in 2024, emphasizing a 20+ step sales process and the rise of AI tools like ChatGPT. Personalization is highlighted as essential for engagement, and Searns discusses the shift from traditional marketing to more dynamic strategies. Listeners gain actionable tips for their 2025 plans, focusing on niche markets, authentic connections, and the power of information in staffing sales.

David Searns, Co-CEO of Haley Marketing and a 25+ year staffing marketing strategist, argues staffing must shift from selling time to selling outcomes. He discusses reimagining work as project-based, learning from consulting, escaping the markup conversation, charging premiums for A-players, using AI to design services, and owning performance data to build lasting differentiation.