David Peterson
Senior vice president of sales at Renuity and former sales leader who scaled Mad City Windows to $300M+ revenue; expert in in-home selling, KPI-driven management, sales systems, and multi-brand platform growth.
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Apr 27, 2026 • 44min
The Sales System That Took Him to $300M+ Revenue (David Peterson)
David Peterson, SVP of Sales at Renuity who scaled Mad City Windows to $300M+, talks systems-driven selling and KPI-led management. He covers in-home selling, building repeatable 10-step sales processes, financing’s role in closing deals, shifting lead strategies from aggregators to door-to-door, and leading culture changes while staying humble.
