David Novak

David Novak, co-founder of Yum! Brands and leadership expert, shares his insights on innovative leadership. He emphasizes the power of pattern thinking—combining unrelated ideas to create greater value. Curiosity and active learning are key themes; Novak advocates for exploring diverse experiences to uncover unexpected insights. The conversation also touches on successful branding strategies, like the rise of Cool Ranch Doritos, illustrating how creativity and integration from various disciplines can lead to groundbreaking business success.