David Newkorn
President of PMMI Media Group with a 30-year career in B2B media and digital transformation, known for building discovery platforms, product taxonomy work, and integrating media with trade-show ecosystems.
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Mar 12, 2026 • 56min
Why Your Next Revenue Stream Isn't More Content - It's Saving Your Audience Time
David Newkorn, President of PMMI Media Group with 30 years in B2B media and digital transformation, explains shifting from content volume to saving audience time. He discusses rebuilding product taxonomies, creating discovery-driven directories, AI-assisted audience classification, and blending analog personalization with digital tools. Practical revenue and platform strategies for trade-show ecosystems are highlighted.
