David Moulton

In this engaging conversation, David Moulton, Senior Director at Palo Alto Networks, reveals the power of emotive storytelling in B2B marketing. He discusses the common pitfalls of rational messaging, urging marketers to connect with the human side of buyers. David shares insights on transforming fear in cybersecurity narratives into messages of empowerment. He emphasizes the balance between creativity and credibility and highlights storytelling as a competitive advantage in business, ultimately unlocking permission to sell more effectively.