David Kaufman
Vice President of Product at TikTok focused on monetization and commerce, with prior experience building monetization ecosystems at Facebook and Google and founding e-commerce-related startups.
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Apr 8, 2026 • 41min
TikTok VP of Product on Turning Video-First Feeds into a Full E-Commerce Platform | David Kaufman | E291
David Kaufman, VP of Product at TikTok who built monetization systems at Facebook and Google, discusses TikTok’s transformation into an end-to-end commerce engine. He covers AI-driven catalog onboarding and creative generation. He explains on-platform shops that shorten the purchase funnel and the rise of scheduled live shopping events and affiliate-driven long-tail creator promotion.
