David Garfinkel
Copywriter and copywriting coach, author of Breakthrough Copywriting and The Persuasion Story Code, known for helping businesses increase profits with persuasive short stories and direct-response copy.
Best podcasts with David Garfinkel
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Dec 10, 2025 • 54min
How to Craft Stories That Persuade and Sell (with David Garfinkel)
David Garfinkel, veteran copywriter and author of Breakthrough Copywriting and The Persuasion Story Code, shares why short persuasion stories sell. He outlines six categories and 25 story types you can use to build trust and overcome objections. They also explore real ad examples, where to find persuasive tales in everyday life, and how to harness AI without losing human judgment.
