Dave Scranton
Financial advisor and registered investment advisor with a retail practice and a wholesalers/mentoring business; best-selling author and host of a Newsmax show who specializes in fixed-income strategies and advisor coaching.
Best podcasts with Dave Scranton
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16 snips
Mar 6, 2026 • 42min
How to Make an "Unsexy" Product Irresistible
Sally Hogshead, fascination expert who crafts emotional brands, and Dave Scranton, financial advisor and coach focused on fixed-income strategies, show how mundane offerings become magnetic. They discuss bursting assumptions, creating rituals and suspense, turning disadvantages into advantages, and educating to motivate. Short, provocative ideas on making customers fight over your product.
