Dave Birckhead

Marketing technology and growth systems leader with 20+ years of experience who served as Global Head of Marketing Technology at Spotify and later Director of Marketing Technology and Operations at ezCater; currently on an AI sabbatical building AI-native GTM systems and publishing learnings.

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Feb 12, 2026 • 1h 1min

From Scaling MarTech at Spotify & ezCater to a GTM AI sabbatical with Dave Birckhead, Former Director of Marketing Technology at ezCater and Spotify

Dave Birckhead, a MarTech and growth systems leader who led marketing technology at Spotify and ezCater, talks about rebuilding scalable stacks and taking an AI sabbatical to build AI-native GTM systems. He discusses why Spotify built custom messaging, automating global creative production from months to days, prototyping cross-functional AI agents, and the production challenges of moving prototypes into reliable, monitored systems.

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