Dara Denney

Performance creative consultant and content creator with a decade of experience as a media buyer, creative strategist, and leader of performance creative teams; hosts an Ad Spend series with Meta and creates educational content for DTC brands.

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Feb 3, 2026 • 1h 20min

Performance Creative: Velocity, AI Tooling & the Paid-Organic Relationship With Dara Denney

Dara Denney, performance creative consultant and former media buyer turned strategist, shares fast-moving creative operations and why velocity beats perfection. She discusses in-house creators vs strategists, using AI to speed briefs and research, and how organic signals should inform paid creative. The conversation covers creative diversity, scaling creator teams, automations for ad uploads, and aligning content to audience segments.

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