Danielle Sporkin
Senior Vice President of Media and Marketing Services at Ferrero, responsible for paid media, consumer and shopper insights, and driving the company's digital transformation and retail media strategy in North America.
Best podcasts with Danielle Sporkin
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Sep 23, 2025 • 29min
88. Ferrero's SVP of Media and Marketing Services, Danielle Sporkin: "ROAS is only the starting point."
Danielle Sporkin, the SVP of Media and Marketing Services at Ferrero, is steering the marketing strategies for iconic brands like Nutella and Kinder. In this conversation, she highlights Ferrero's digital transformation and innovative retail media journey. Danielle explains how they measure success beyond just ROAS, focusing on incrementality and omni-channel impact. She emphasizes the need for collaboration across teams and shares insights on balancing data with brand creativity, all while preserving Ferrero's rich heritage.
Apr 1, 2025 • 22min
Ferrero’s Danielle Sporkin on Navigating Media, Retail, and Cross-Functional Growth
Danielle Sporkin, SVP of Media & Marketing Services at Ferrero North America, shares her remarkable journey from agency leadership to the boardroom. She discusses Ferrero's unique philosophy of ‘change by preserving,’ emphasizing how brands can innovate while staying true to their roots. Danielle highlights the necessity of cross-functional collaboration in retail media and how diverse career paths can cultivate stronger leaders. Her insights on balancing tradition with modern marketing strategies offer valuable lessons for anyone in the industry.
