Danielle Butterfield

Danielle Butterfield, Executive Director at Priorities USA and veteran digital ad strategist, discusses reshaping how super PACs operate. She talks about shifting from big ad buys to training, building tools like Ad Hoc and Warbler, and the value of upper-funnel branding. Short takes cover balancing R&D with immediate needs and blending data with human judgment.

Danielle Butterfield, executive director of Priorities USA and political strategy expert, dives into the shifting dynamics of the election as new polls reveal a surprising shift towards Kamala Harris among undecided and female voters. She discusses the implications of Trump's recent controversial rally and his team's growing fears about internal polling in crucial swing states like Pennsylvania. Butterfield emphasizes the importance of voter education, particularly among young and marginalized populations, and the role of social media in engaging diverse electorates.

Danielle Butterfield, the Executive Director of Priorities USA, dives into the shifting tides of the 2024 election landscape. She discusses how recent polling shows women and undecided voters moving towards Kamala Harris amidst concerns over Donald Trump's campaign. The conversation sheds light on the importance of personal connections in outreach, especially within diverse communities. Butterfield also reflects on the impact of Trump's rhetoric on voter sentiment and the crucial role of understanding past governance in mobilizing young voters.