Daniel Towriss
Chief Executive Officer of Cadillac Formula One, leading Cadillac's entry into F1 and overseeing team development, testing, sponsorship strategy, and brand marketing initiatives.
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Feb 9, 2026 • 6min
Cadillac F1 CEO Daniel Towriss Talks Debut of Team
Daniel Towriss, CEO leading Cadillac’s entry into Formula One, discusses the team’s five-year plan and early testing strategy. He talks about driver feedback on the new car and the push to become America’s F1 team. He explains the Super Bowl livery reveal, commercial and sponsorship strategy, and picking iconic American partners.
