Daniel Sosa
Founder and CEO of OM Performance Marketing, a performance-focused digital marketing firm for dentistry, with a background in technical marketing, analytics, and software.
Best podcasts with Daniel Sosa
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Mar 12, 2026 • 43min
260: What Dental Practice Owners Must Know Before Spending Another Dollar on Marketing
Daniel Sosa, Founder and CEO of OM Performance Marketing, a tech-savvy marketer who turned his analytics skills to dentistry. He explains why vanity metrics fail and why new patients and production are what matter. He contrasts traditional marketing with performance-driven accountability. He outlines how marketing should tie to hiring, what to watch for in agencies, and when real growth typically shows up.
