Daniel Shin Un Kang
Head of Organic and Agentic Search at Expedia, operator and former investor helping redefine AI-powered search, discovery, and performance for a global travel platform.
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Feb 4, 2026 • 1h 2min
Expedia × Profound | Competing in an AI-Driven Search World // With James Cadwallader and Daniel Shin Un Kang
Daniel Shin Un Kang, Expedia’s head of organic and agentic search, helping reshape AI-powered travel discovery. James Cadwallader, CEO of Profound, building tools for brands to compete in AI-driven search. They discuss AI answer engines, measuring visibility for machines, marketing for bots, persona prompting, and how CMOs should prepare for AI-led search and generative ads.
