Daniel Saunders
Applied researcher and practitioner in Bayesian statistics and pricing optimization, explaining methods to model risk aversion in price-setting using exponential utility functions.
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Mar 4, 2026 • 4min
Bitesize | How To Model Risk Aversion In Pricing?
Daniel Saunders, an applied Bayesian researcher in pricing optimization, walks through how to model risk aversion in price-setting using exponential utility. He explains why uncertainty grows at high prices. He shows how adding a risk parameter shifts recommendations toward safer, lower-price choices with tighter profit distributions.
