
Daniel Horowitz
SEO strategist at Informatica with expertise in semantic relationships, structured data, and establishing topical authority for enterprise brands.
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Sep 20, 2025 • 3min
Are content clusters built around entity relationships rather than keywords?
Daniel Horowitz, SEO strategist at Informatica with expertise in semantic relationships and structured data. He explores whether content clusters should center on entities instead of keywords. The conversation covers AI crawlers, optimizing for AI-generated overviews, and using advanced internal linking to build semantic relationships and topical authority across AI and social platforms.


