Dan Rosenberg

Dan Rosenberg, Founder and CEO of Octane11, brings his insights on B2B marketing measurement and practical experiences from his tenure at MediaMath. He emphasizes the importance of data integration and standardization for effective marketing strategies. The discussion highlights the challenges startups face in balancing measurement with actionable execution, and the need for flexibility. Rosenberg also shares innovative hiring practices and the role of remote work in building strong team dynamics. He stresses the value of community and networking in enhancing business success.

Dan Rosenberg, founder and CEO of Octane11 and former MediaMath exec, reflects on early startup hires and building company culture. He explains why he started Octane11 to solve B2B attribution, how marketing signals are mapped to companies, and the data-first approach to powering AI insights for revenue-driven marketing decisions.