Dan Innes-Taylor
Senior Insight and Outcomes Manager at Global, focused on audio campaign measurement, creative optimization and the development of outcome-focused tools and models.
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Mar 27, 2026 • 25min
How can we get better at measuring outcomes for audio?
Dan Innes-Taylor, Senior Insight and Outcomes Manager at Global, who builds audio measurement and creative optimisation tools. Sarah Gale, Director of Insight, Data and Outcomes at Global, who models audio impact using multiple data sets. They debate why audio resists digital-style metrics. They explore combining brand lift, econometrics and modelling, plus AI, creative features and benchmarking to better value audio across the funnel.
