Dan Harlacher
Valpak franchise owner and marketing executive with ~30 years in direct mail and data-driven local marketing, specializing in targeted direct mail, omnichannel campaigns, and audience analytics for home service businesses.
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Mar 23, 2026 • 59min
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)
Dan Harlacher, a Valpak franchise owner with ~30 years in direct mail and data-driven local marketing. He explains why targeted direct mail still outperforms for many homeowners. He breaks down omnichannel campaigns, audience analytics, mover targeting, creative tips for higher response, and how to track ROI with data-driven testing.
