Crystal Waddell
Founder of Simple and Smart SEO and former teacher turned SEO strategist who helps Shopify sellers with systems, semantic alignment, and AI-driven SEO workflows.
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Feb 10, 2026 • 44min
How a Former Teacher Uses AI to Make Shopify SEO Simple and Smart
Crystal Waddell, former teacher turned SEO strategist and founder of Simple and Smart SEO, helps Shopify sellers with systems and AI workflows. She talks about shifting from keywords to intent and semantic alignment. She explains using LLMs as thinking partners, building SOPs for AI and VAs, and why context matters more than churned content.
