Cristina Marinucci
VP of Global Growth & Omni Commercial Insights at Mondelez focused on shopper and consumer insights, retail media, and digital commerce; founder and co-host of the SheCommerce podcast, known for building scalable innovation frameworks and consumer-driven growth strategies.
Best podcasts with Cristina Marinucci
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Feb 13, 2025 • 30min
Why Triple-Win Thinking Will Define the Future of Insights with Cristina Marinucci, Global VP, Growth & Omni Commercial Insights at Mondelēz
Cristina Marinucci, Global VP at Mondelēz International, shares her expertise in harnessing insights for brand growth. She emphasizes the importance of a holistic strategy that unites insights across sales and marketing. Cristina advocates for a 'triple win' approach, benefiting brands, retailers, and shoppers. The conversation also delves into leveraging AI for decision-making and the power of diverse career experiences in shaping adaptive leaders. Curiosity is highlighted as essential for embarking on new opportunities and fostering continuous growth.
Feb 4, 2026 • 27min
132. How Mondelez moved beyond one-off launches to build innovation that lasts
Cristina Marinucci, VP of Global Growth & Omni Commercial Insights at Mondelez, known for building scalable innovation frameworks. She discusses starting with real snacking moments to close the say-do gap. She explains system-led innovation over one-off launches and how to build local-first yet scalable growth platforms. She also covers measuring success and the tensions of implementing global frameworks.
