Craig Foldes
Founder of ChatWalrus and former Global Head of AI at Crocs, with extensive experience launching AI pilots and advising enterprise teams on practical AI adoption.
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Mar 4, 2026 • 58min
How to Make AI Work for Your Brand With Two (Enterprise) Insiders
Matt Kruer, CIO at Bissell who oversees finance and IT, and Craig Foldes, founder of ChatWalrus and former Global Head of AI at Crocs, discuss making AI practical in large companies. They talk about why most pilots fail, how to find and enable the 10% power users, simple rollout tactics like demos and prompt libraries, and where AI truly earns its keep in CX, marketing, and product.
