Craig Cuyar
Global Chief Information Officer of Omnicom, leading technology strategy and execution for the global marketing and communications holding company and guiding large-scale IT transformations including post-acquisition integrations and AI-driven platform initiatives.
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Mar 19, 2026 • 25min
Scaling Technology at Omnicom: Craig Cuyar on Post-Acquisition Transformation
Craig Cuyar, Global CIO of Omnicom who leads large-scale IT transformations, discusses scaling tech across a $25B marketing organization. He covers post-acquisition integration, centralizing capabilities while keeping business-aligned IT, and outsourcing non-core work. He also talks about using first-party data, AI and agentic workflows to transform marketing, plus role-based AI training for staff.
