Connor Li (Jianwei)
Head of curriculum development at Jitang, an S-level MCN and education company in China that trains KOCs for e-commerce and live commerce; former language teacher with extensive online education experience.
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Apr 17, 2024 • 33min
E73: The 2nd phase of live commerce & the role of KOCs
Connor Li, head of curriculum at Jitang and former language teacher, trains KOCs for China’s live commerce scene. He discusses the shift from KOL-led streams to KOC-driven trust, how Jitang recruits and equips part-time sellers, measuring KOC ROI, and practical brand strategies for low-risk live commerce trials.
