Colleen Orani

Colleen Orani, the Vice President of Global Marketing at Energizer Holdings, shares insights on merging retail and national media to enhance consumer engagement. She discusses how Energizer unified its media strategy for diverse brands, from impulse purchases to more considered buys. The conversation highlights the importance of tailored marketing strategies and the need for adaptability in a fluctuating market. Colleen also emphasizes the value of team collaboration and accountability across marketing and sales to drive effective consumer-centric growth.