Cody Plofker
CEO of Jones Road Beauty and an e‑commerce operator experienced in paid media, TV and influencer strategies, often discussing channel timing and execution.
Top 3 podcasts with Cody Plofker
Ranked by the Snipd community
27 snips
Mar 17, 2026 • 1h 3min
Incrementality Playbook Every Ecommerce Marketer Needs
Cody Plofker, CEO of Jones Road Beauty and DTC growth practitioner, walks through building an incrementality-first marketing approach. Short takes cover running consecutive channel tests, using holdouts and scale-up experiments, and measuring upper-funnel channels like CTV and YouTube. Listens to directional reads and strings test results into next hypotheses for continual optimization.
14 snips
Feb 17, 2026 • 1h 17min
Performance Creative in 2026: What We’ve Updated and Why
Cody Plofker, CEO of Jones Road Beauty — builder of creator-in-residence programs and high-volume content systems. Connor MacDonald, CMO of Ridge — builder of in-house creative strategy and signal engineering. They discuss concept-driven creative, campaign structures that balance testing and scaling, pixel consolidation and signal work, and building creator pipelines to produce steady, testable content.
10 snips
Mar 31, 2026 • 1h 7min
Channel Diversification in Ecommerce: Biggest Mistakes & Wins
Cody Plofker, CEO of Jones Road Beauty and e‑commerce operator versed in paid media and TV; Connor MacDonald, CMO of Ridge and channel-strategy specialist. They debate when to expand beyond a hero channel, why customers acquired should drive sequencing, creative and influencer timing, TikTok Shop/affiliate accounting, creator-first content engines, and surprising wins like low-CPM baseball TV buys.
