Claudio Ludovisi
Strategy and marketing executive and academic, former head of strategy at Disney ABC and assistant dean of marketing and strategy at Pepperdine Business School, with research on organizational purpose and customer engagement.
Best podcasts with Claudio Ludovisi
Ranked by the Snipd community
Mar 11, 2025 • 35min
#10—Making Purpose a Strategic Advantage
Claudio Ludovisi, strategy and marketing academic and former Disney ABC strategy lead. David Zapata, corporate strategy leader in Latin American banking who built Bancolombia’s purpose. They explore making purpose a real strategic lever. Conversations cover how purpose should drive decisions, create competitive advantage, personalize via AI, and be measured with simple KPIs.
