Clare Melford
CEO and co-founder of the Global Disinformation Index, an expert on digital disinformation and advertising-based monetization of polarizing content who discusses threats to her organisation and the challenges of policing online harms.
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Feb 23, 2026 • 45min
‘It’s dangerous work’: The battle against digital disinformation
Clare Melford, CEO and co-founder of the Global Disinformation Index and expert on digital disinformation, recounts political pushback and threats linked to her work. She discusses how advertising monetization fuels polarising content. Short, sharp takes cover AI amplification risks, regulatory tools like the Digital Services Act, and strategies to steer ad money away from harmful sites.
