Claire Kent

Claire Kent, a former board director at Prada with nearly 40 years in the luxury industry, shares her keen insights. She discusses the distinction between luxury and fast fashion, highlighting how brand DNA shapes consumer perception. Kent explains the rise of Gen Z's unique ownership attitudes and the impact of social media on brand status. She also addresses the economic challenges facing luxury brands, including pricing strategies and distribution control, while warning about the effects of the China slowdown on global growth.