Cindy Slaughter

Cindy Slaughter, Head of Marketing at Avocado and advocate for human-centred estate agency, calls for a cultural overhaul. She argues for ditching rigid KPIs and prioritising relationships. They discuss hiring for diversity, measuring success by connections not spreadsheets, trust for newer negotiators, and client-first, disciplined processes that improve wellbeing.

Cindy Slaughter, Head of Marketing at Avocado Property and long-time estate agency marketer, explains why the industry underinvests in marketing. She discusses CRM-driven touchpoints and patient brand-building. They contrast short-term sales tactics with consistent local presence and content. Training and marketing-first culture change round out the conversation.