Christina Augustine
Chief Operating Officer at Bloomreach, leading efforts in AI-enabled personalization and agentic commerce; former software engineer and management consultant with deep experience building search and personalization products.
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Mar 17, 2026 • 49min
Season 7, Episode 10: Deploying AI personalization at scale
Christina Augustine, COO at Bloomreach and former software engineer, leads AI-enabled personalization and agentic commerce. She traces the move from predictive models to generative agents. Short takes cover real-time one-to-one personalization vs cohorts, channel trade-offs like SMS versus email, data quality as the main bottleneck, conversational shopping benefits, and the rise of agent-to-agent personalization.
