Chrissy Kupak
Head of Product at PMG with a background in advertising technology, focused on building proprietary agency technology and data-driven measurement and audience planning solutions.
Best podcasts with Chrissy Kupak
Ranked by the Snipd community
May 4, 2026 • 22min
Precision at Scale: Rethinking Data, AI, and Consumer Control with Alex Boras
Chrissy Kupak, Head of Product at PMG, builds agency tech and audience planners. Alex Boras, President of Bliss at T‑Mobile Advertising, runs omnichannel DSP and first‑party data strategy. They discuss why one‑to‑one targeting is giving way to cohort approaches. They cover building data foundations for AI, turning data into intelligence, new measurement beyond cookies, and designing fair consumer value exchanges.
