Chris Marchegiani
Worldwide Head of Brand Planning, Insights, and Creative Strategy at Amazon (XCM), responsible for brand-building strategy and customer-centered storytelling.
Best podcasts with Chris Marchegiani
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Jan 27, 2026 • 36min
The proven power of values-driven marketing
Chris Marchegiani, Amazon XCM brand planning lead, shapes customer-centered storytelling. Colleen Howell, VP of Research at Aletheia, specializes in values-based audience segmentation. They discuss how values-driven marketing is defined, Aletheia’s six value types, study design and key findings, how Amazon uncovers motivations, storytelling best practices, and practical ways to target values in media planning.
Dec 22, 2025 • 39min
Meet the team behind Amazon's ad strategy
Garett Levy, Sr. Global Brand Planner at Amazon XCM, shapes research-driven campaign ideas. Chris Marchegiani, Head of Brand Planning, Insights and Creative, leads global brand and creative strategy. They discuss reframing category entry points, holiday ethnography that uncovered shopping triggers, the craft behind repeatable spots like Joyride and the Five-Star Ratings Theatre, and how AI and consistency will shape 2026.
