Chris Green

Amaka Chukwuma, SEO and content pro who contributed to the Web Almanac 2025. Chris Green, technical SEO lead focused on performance and web standards. They discuss the Almanac's data-driven process. Topics include AI and LLM crawlers, robots.txt and LLMs.txt shifts, CMS and plugin-driven SEO effects, structured data adoption, and lingering legacy web practices.

Chris Green, Technical Director at Torque Partnerships, joins Aleyda Solis to dissect the evolving landscape of SEO. They explore the contrasts and overlaps between traditional SEO and AI search optimization. Chris highlights how AI is reshaping strategies around informational and commercial queries, emphasizing adaptability in this changing terrain. The duo also discusses the need for originality in content amid an influx of AI-generated materials, urging brands to focus on quality and unique insights to resonate with audiences.

Join an all-star panel featuring Jono Alderson, an award-winning SEO consultant; Dawn Anderson, a veteran SEO strategist; Myriam Jessier, co-founder of Neurospicy; and Chris Green, a technical director with extensive experience. They delve into the shifting landscape shaped by AI, discussing its impact on search behaviors and brand trust. The group explores challenges like data transparency and the need for high-quality content, as well as the ethical responsibilities of search engines in a tech-driven world. Expect candid insights and thought-provoking perspectives!