Chris Bauman

Chris Bauman, Professor of branding at Macquarie University and co-author of 'The Psychology Behind Design', dives into the fascinating ways design influences our shopping habits. He unpacks concepts like nudge theory and the mere exposure effect, demonstrating how familiar aesthetics compete with modern innovation in products. The discussion includes emotional connections brands create, the role of AI in design, and how strategic choices can subtly guide consumer behavior, all through engaging examples like the Michelin Man and Yamaha's electric violin.