Chris Baker
Founder of Totem Media and author of the China Marketing and Trends Report, offering strategic insights on Chinese consumer behavior, brand positioning, and media trends.
Best podcasts with Chris Baker
Ranked by the Snipd community
Jan 10, 2025 • 55min
The 2025 China Brand Equity & ROI Paradox - Totem's Chris Baker & OMD's Ahle Kuang
Chris Baker, Founder of Totem, and Ahle Kuang, General Manager of OMD China, share their insights on China's shifting marketing landscape. They discuss the trend of marketers prioritizing short-term sales over brand equity, with 48% planning budget cuts for 2025. Local brands are adapting effectively, leveraging platforms like TikTok, while global brands struggle to resonate with local consumers. The duo emphasizes the need for a balance between immediate ROI and long-term brand loyalty in a rapidly evolving digital marketplace.
Feb 1, 2026 • 44min
Navigating The New Normal: Big China Trends for 2026: Chris Baker & Minnie Wang
Minnie Wang, Campaign Asia reporter on greater China marketing, and Chris Baker, Totem Media founder and China trends author, discuss China’s move from offline to social commerce and the rise of experiential, Gen Z ‘happy spending’. They debate collaborations, brand positioning under economic pressure, and where foreign and local brands find advantage in 2026’s shifting market.
