Chloe Widera
Founder of InWords Gifting, a personalised gifting brand that hit high monthly revenue while being run solo from home; former makeup artist and ex-Huda Beauty social media manager who builds meaningful products for highly sensitive people.
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Apr 29, 2026 • 40min
656: How Chloe Built a $50K/Month Personalised Gifting Brand From Home
Chloe Widera, founder of InWords Gifting and former Huda Beauty social media manager and makeup artist, built a $50K+/month personalised gifting brand from her living room. She talks product design using ChatGPT and Midjourney, a costly MOQ mistake, choosing manufacturers for communication, organic Instagram DMs as sales, Meta ads after testing creatives, and deliberately scaling to fit family and health.
