Cheryl Strauss Einhorn
Creator of the AREA Method and founder of CSE Consulting; adjunct professor at Columbia Business School and author of Problem Solved, specializing in systems for making complex decisions with confidence and conviction.
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May 17, 2017 • 49min
156: Making Complex Decisions Confidently with Cheryl Strauss Einhorn
Cheryl Strauss Einhorn, creator of the AREA Method, is an investigative journalist-turned-decision strategist and Columbia Business School adjunct. She walks through a four-part perspective-taking system for hard choices. The conversation covers how AREA came from reporting, real-world casework (including Nepal), interview techniques, visual mapping, decision journals, and timing tricks to slow down and gain clarity.
