Cherene Aubert
Founder and CEO of Growth Capital, a premium growth agency serving beauty and wellness brands, with prior growth leadership experience at Common Thread Collective and Bobby.
Best podcasts with Cherene Aubert
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Mar 24, 2026 • 48min
Sampling, Bundling, & Subscriptions: How Offers Drive DTC Growth (With Cherene Aubert)
Cherene Aubert, founder and CEO of Growth Capital and former growth lead at Common Thread Collective and Bobby, shares DTC tactics for beauty and wellness brands. She discusses how sampling and trials revealed demand, why bundles lift first-order value, the trade-offs between conversion and AOV, and when subscription incentives help or hurt long-term growth.
Mar 30, 2026 • 41min
Ep 598: 5 Content Pipes That Scale DTC Growth Beyond Meta Ads | Cherene Aubert
Cherene Aubert, founder of GrowthCapital.co and former growth leader at ILIA and Bobbie, builds creative systems to scale DTC beyond ad dependence. She explains why Meta reliance stalls growth. She outlines five content pipes to avoid creative fatigue. She discusses offer strategy, TikTok versus Meta, and using an AI agent to automate reporting and workflows.
