Chelsea Hirschhorn
Founder and CEO of Frida, a parenting and women's health brand known for candidly addressing pregnancy, birth, postpartum, and related products and education.
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Feb 3, 2026 • 1h 6min
Preparing for the Unpreparable
Chelsea Hirschhorn, founder and CEO of Frida who built a candid parenting and women’s health brand, talks about the unseen chapters of motherhood. She covers how Frida started with the noseFrida, expanding from baby care to mother care, censorship battles over realistic birth content, gaps in fertility education, and grieving pre-parent identity. Multiple short, honest conversations about readiness and asking for help.
